Automakers Pursue Connected Services Market


Businesses with fleets of any size can make the most of these vehicles and driver time by managing them based on data. Automakers and aftermarket suppliers have deployed and refined hardware and software that enables fleets to real-time monitor, record and better understand their vehicle telematics, including vehicle location, behaviors driving and maintenance needs.

Ford Pro, a Ford Motor Company business that focuses on products and services for commercial and government customers, reports that the network effect of its commercial solutions can potentially reduce total cost of ownership by 10 to 20 percent.

On January 26, Ford Pro launched a new Ford Pro Intelligence platform designed for commercial businesses of any size or vocation. This cloud-based fleet management platform collects data and provides insight into the operation of fuel and electric vehicles. It also integrates Salesforce and digital tools to help businesses communicate with their customers.

Integrate an intelligent management system

Using telematics data, the platform tracks vehicles so managers can provide real-time updates to customers waiting for products or services, provides vehicle status alerts so managers know when it needs service, monitors speed and hard braking so managers can coach drivers, and logs fuel consumption and idle time so managers can identify ways to improve performance. ‘efficiency.

A companion app includes a pre-trip checklist so drivers can spot issues before they hit the road. For customers with electric vehicles, Ford Pro Intelligence also provides data on each vehicle’s range and optimal charging time.

“We’re building an intelligent management system into the trucks and vans our customers love,” Ford Motor Company CEO Jim Farley said in a press release. “More data, more uptime, more productivity, smart charging, and a whole lot less hassle.”

Facilitate attractive payment models

Ford Pro’s offerings along with the rest of Ford Motor Co.’s e-commerce strategy will be facilitated by the company’s recently announced five-year partnership with Stripe.

James Dyett, head of global product sales and payments performance at Stripe, told PYMNTS that Stripe will be a payment service provider for Ford and its dealerships in Europe and North America, making its cars work. ultimately as token wallets.

“We can facilitate all kinds of interesting payment models with Ford once they move to the Stripe infrastructure,” Dyett told Karen Webster.

For one thing, under the Stripe-Ford business, consumers can make a reservation on a vehicle, place a relatively small deposit online – processed by Stripe – and be connected to their nearest dealership. Stripe will also enable Ford Pro FinSimple solutions for commercial customers.

Beyond buying a car online, the payment commitment will extend to electric vehicle charging, underpinning e-commerce offerings from Ford and other models.

Read more: Ford-Stripe partnership aims to turn cars into symbolic wallets

Build a permanent relationship with customers

Offering dedicated services to commercial customers and expanding its range of subscription-based connected services are two key strategies for Ford Pro. He reports that since Ford Pro’s inception in May 2021, the number of vehicles enrolled in revenue-generating subscriptions has increased by 30%.

“Ford Pro is leading Ford’s transformation into an ongoing relationship with our customers and this is one of our biggest bets to leading the future of connected electric mobility,” said Farley.

Ford Pro also reports that the total addressable market for connected services business activity in North America will reach $5.5 billion in 2025.

Rationalization of fleet management

Ford rival General Motors (GM) offers a fleet telematics solution called OnStar Vehicle Insights which includes a vehicle locator, vehicle status, driver behavior, performance information, daily trip summaries and remote controls. With remote controls, drivers can remotely lock, unlock and start the vehicle from a website or app.

In July 2021, GM made hardware available that allows this service to be added to non-GM vehicles as well as GM vehicles not equipped with OnStar hardware.

“Our goal is to help make fleet management as easy and efficient as possible for our current and future customers,” said Ed Peper, U.S. vice president of GM Fleet, in a press release. “We know that many customers have mixed fleets, and we believe there is significant benefit in streamlining the process and monitoring an entire fleet using our single platform.”



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